Knight Frank: Kenya's wealthy retreat from 'lifestyle' investments and move to revenue generation as the economy slows
Kenya's wealthy are adjusting their investment strategies in response to rising global economic uncertainty, shifting away from residential and foreign assets in favour of more liquid, higher-yielding opportunities within the country. This is according to the global property consultant Knight Frank's Wealth Report: Kenya Edition – Attitudes Survey 2025. The report highlights that there is a marked pivot towards investments in food production and technology, reflecting a strategic emphasis on resilience and growth. The report further notes that the growth in both the number and wealth of High Net-Worth Individuals (HNWIs) in 2024 was more subdued compared to previous years, with over 60% of wealth managers reporting an increase of less than 10% in HNWIs from 2024 to 2025. Despite the slower pace of growth, Knight Frank notes sustained investor confidence heading into 2025. This optimism is driven by a strategic pullback from foreign markets and the divestment of non...